Writing · Nº 041065 essays
The writing
Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
41 essays found · Page 3 of 4
Clear filtersOperatingThe Release Checklist Independent Artists NeedA practical music release checklist for independent artists: the metadata, splits, assets, and coordination steps that actually decide if a release lands.OperatingAssign ISRC and UPC Codes Before Release DayISRC and UPC codes track every stream and sale of your music. Here is what they are, how to assign them before release, and why last-minute breaks your data.StrategyHow to Land Your First Brand Partnership as an ArtistYou do not need a huge following to land your first brand partnership. Here is how a small artist wins a brand deal with an engaged audience and a clear pitch.StrategyMusic Collaboration Tools vs a Group ChatA group chat is where music collaboration goes to die. Here is why a real music collaboration tool beats a thread, and when a chat is genuinely fine.OperatingHow to Register Your Song With a PRO, and WhenRegister your song with a PRO before release or you leave royalties on the table. Here is how PRO registration works and the timing that gets you paid.StrategyHow to Build a Recurring Event Series for FansA recurring event series builds fans faster than scattered one-off gigs. Here is how to build a monthly event series that compounds an artist's local audience.OperatingHow to Run Label Operations Without a LabelIndependent artists still need label operations. Here is how to run the coordination, admin, and release ops a label provides, without signing to one.StrategyWho Owns the Master Recording? How to KnowConfusion over who owns the master recording sinks more music deals than bad contracts. Here is how to know who owns your masters and why it decides everything.StrategyClear Samples Before You Release, Not AfterClearing a sample after a song takes off is the most expensive mistake in music. Here is why you clear samples before you release, and how to track it.StrategyWhy 1000 Superfans Beat 100,000 Passive FollowersReach is a vanity number. A thousand superfans will out-earn a hundred thousand passive followers. Here is why to build depth, not width, for your first 1000 fans.OperatingSplit Sheets Before the Session, Not AfterSettle songwriting splits before you record, not months later. Here is why front-loading split sheets saves relationships, royalties, and release dates.StrategyHow to Prep a Track for Sync LicensingA sync pitch lives or dies on metadata and clean clearance. Here is how to prep a track for sync licensing so a supervisor can say yes fast.