Writing · Nº 041065 essays
The writing
Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
41 essays found · Page 1 of 4
Clear filtersOperatingHow to Build a Release Calendar for Your CatalogReleasing songs whenever they finish wastes momentum. Here is how to build a release calendar for your catalog that stacks singles into a real rollout.StrategyLock Artwork and Masters Before You AnnounceAnnouncing a release date before the master and artwork are final is how the wrong file ships. Lock artwork and masters first, then set the date.StrategyWhat to Put in an Artist Newsletter Fans Actually OpenAn artist newsletter is the core of your content engine, but only if fans open it. Here is what to put in a music newsletter so it builds real fans, not unsubscribes.ThesisWho Owns the Project File Decides Who ShipsOwnership of the project file, not talent, decides who ships music. Here is why a single source of truth beats scattered files and who should hold it.OperatingHow to Coordinate a Remix ReleaseA remix release adds a whole layer of rights and deadlines on top of the original. Here is how to coordinate a remix release without breaking the splits.StrategyHow to Price a Brand Sponsorship as an ArtistPricing a brand sponsorship as an artist is about value delivered, not follower count. Here is how to price a sponsorship deal so you do not undercharge or scare brands off.StrategyWhy Dropbox and Email Are Not a Music WorkflowDropbox plus email feels like a music workflow but it is a trap. Here is why file storage and inboxes cannot coordinate a release, and what replaces them.StrategyWhat to Do When Song Splits Are DisputedA disputed split freezes a song's royalties and its future. Here is what to do when song splits are disputed, and how to keep it from happening again.StrategyWhy Chasing the Algorithm Is a Trap for ArtistsBuilding your music brand around the algorithm is a trap. Here is why chasing the algorithm hollows out an artist brand, and what to build for instead.StrategyHow to Evaluate a Music Project Management ToolA practical checklist for evaluating a music project management tool: versioning, splits, approvals, and roster view. Here is what actually matters before you commit.OperatingHow to Run Split Sheets for a Writing CampA writing camp produces a dozen songs and a dozen split disputes if you do not track them live. Here is how to run split sheets across a whole camp.StrategyHow to Curate a Lineup That Fills the RoomA curated lineup fills a room that a solo billing cannot. Here is how to build a bill of artists who each bring a crowd and make your event series sell out.