Writing · Nº 041065 essays
The writing
Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
51 essays found · Page 2 of 5
Clear filtersStrategyWhy SaaS and Ecommerce Marketing Aren't InterchangeableSaaS and ecommerce marketing look similar but reward opposite tactics. Here is why a playbook that grows one can quietly kill the other.ThesisAI-First vs AI-Native: They Are Not the SameAI-first and AI-native sound alike but mean different things. AI-first is a priority, AI-native is an architecture. Why the distinction decides if your product holds up.StrategyWhen an All-in-One Platform Is the Wrong ChoiceWhen an all-in-one business platform is the wrong choice: shallow depth on your edge, cheap seams, and painful lock-in. The honest case against consolidating.StrategyWhy AI-Native Looks Different in Every IndustryAI-native is not one blueprint. It looks different in healthcare, law, finance, and dev tools. Here is how to tell what native means in your specific field.StrategyNiche vs Generalist Agency in the AI EraThe niche vs generalist agency debate flips in the AI era. When your operating system compounds per vertical, specializing wins on both margin and delivery quality.StrategyAutomate One Department at a Time, Not the Whole CompanyCompany-wide automation projects fail. Automating one department at a time contains risk, proves value fast, and builds the patterns the next department inherits.StrategyWhen Bolted-On AI Is Actually the Right CallAI-native is not always the answer. When bolted-on AI is the right call, when a wrapper is enough, and how to tell if your product really needs a rebuild.StrategyHow Cofounders Should Compare Their AssessmentsTwo cofounder assessments are more useful side by side than apart. Here is how to compare them to find gaps, overlaps, and the fights coming before they start.StrategyDo You Actually Need an AI Automation Platform?Do you need an AI automation platform, or is a simpler tool enough? Here is how to tell when you have outgrown scripts and point tools and need a real platform.StrategyWhich Feature to Put AI In First When RetrofittingRetrofitting AI into an existing product? Do not start with the flashiest feature. How to pick the first AI feature by value, tolerance for error, and data you already have.StrategySingles vs Album: Which Builds an Audience FasterFor an independent artist building an audience, a run of singles usually beats an album. Here is the singles vs album tradeoff and when each one is right.StrategyShould You Build Your Own AI Agents? Usually NotThe case against building your own AI agents for most workflows, and the narrow set where a custom build actually pays off. An honest answer to the objection.