Writing · Nº 041065 essays
The writing
Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
16 essays found · Page 2 of 2
Clear filtersStrategyRetainer vs Project vs Performance: Agency PricingRetainer, project, and performance pricing each fit a different agency and buyer. Here is how the three agency pricing models compare and when to use each.AIAI Video for a Product Launch Film Without a CrewHow to use AI video to ship a product launch film on a real deadline: script, scenes, voiceover, and cutdowns, without booking a studio or a crew.StrategyWhy a Niche Agency Beats Full-Service NowA niche agency wins more work than a full-service shop in the AI era. Here is why specialization beats breadth for pricing, proof, and positioning.OperatingClaims Discipline: How to Market AI Without LyingA practical standard for honest AI marketing claims. How to separate what your software does from what you wish it did, and write copy you can defend.