Writing · Nº 041065 essays
The writing
Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
16 essays found · Page 1 of 2
Clear filtersStrategyWhen to Fire Your Marketing Agency (and When Not To)Knowing when to fire your marketing agency saves money and momentum. Here are the real signs it is time to leave and the ones that mean you should stay put.StrategyBoutique Agency vs Big Agency: Which to HireBoutique agency or big agency? Here is how to decide which to hire based on who does your work, how you are priced, and what you actually need delivered.StrategyHow to Measure Marketing Agency ROI HonestlyMeasuring marketing agency ROI takes more than a lead count. Here is a practical way to measure agency ROI across attribution, payback, and compounding brand value.AIAI Video for Real Estate Listings: What Works and What LiesHow to use AI video for real estate listings honestly: neighborhood mood, lifestyle context, and staging ideas, while keeping the actual property footage real and truthful.StrategyHow Much Should a Rebrand Cost in 2026A rebrand can cost a few thousand or six figures. Here is how to figure out what a rebrand should cost for your company and where the money actually goes.OperatingWhich PI Referral Sources Actually Send You CasesMost PI firms cannot say which referral sources drive revenue. Here is how to track personal injury referral sources by ROI and spend on what works.StrategyFounder Brand vs Company Brand: Which to Build FirstFounder brand or company brand first? Here is how to decide which to build early, when to shift weight to the company, and how to avoid the key-person risk.StrategyWhat Brands Actually Want From an Artist PartnershipBrands do not buy follower count in an artist partnership. They buy trust and a defined audience. Here is what brands actually want, so you can pitch the right thing.StrategyHow to Position a Vertical Agency Around One IndustryPositioning a vertical agency around one industry beats generalist marketing. Here is how to pick a vertical, build depth, and price against real domain knowledge.StrategyHow to Prove Agency Results Without a Case StudyNew agencies and NDA-bound ones need proof without a polished case study. Here is how to prove agency results using process, teardowns, and real numbers.StrategyWhy Your Agency Portfolio Doesn't Win DealsA pretty agency portfolio rarely closes clients. Here is why your portfolio fails to convert and what proof buyers actually need before they hire you.StrategyPerformance-Based Agency Pricing: When It WorksPerformance-based agency pricing sounds fair but often backfires. Here is when pay-for-results pricing works, when it burns you, and how to structure it safely.