Writing · Nº 041065 essays
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Clear filtersEngineeringHow to Read Google Postmaster Tools for App EmailGoogle Postmaster Tools shows how Gmail sees your app email: domain reputation, spam rate, and authentication. Here is how to read it and act on what it says.EngineeringDunning Emails: Recover Failed Payments the Right WayDunning emails recover failed SaaS payments, but bad ones churn customers and land in spam. Here is how to build a failed-payment email flow that actually works.EngineeringHow to Roll Out DMARC Enforcement Without Blocking MailMoving DMARC to quarantine or reject can block your own legitimate email. Here is how to roll out DMARC enforcement safely, one step at a time, without losing mail.EngineeringPer-Tenant Sending Domains for Multi-Tenant SaaSShould each customer of your multi-tenant SaaS send app email from their own domain? Here is when per-tenant sending domains are worth the complexity.EngineeringIs BIMI Worth Setting Up for App Email?BIMI puts your logo next to app emails in the inbox, but it demands DMARC enforcement and often a VMC. Here is whether BIMI is worth it for transactional email.EngineeringShould You Send App Email From a Subdomain?Sending app email from a subdomain vs your root domain changes how deliverability risk spreads. Here is when to use a subdomain and how to set it up right.EngineeringHow to Deliver OTP and Login Codes ReliablyOTP and login code emails fail silently and lock users out. Here is how to deliver one-time codes reliably, fast, and out of the spam folder every time.EngineeringHow to Cut the Latency of Time-Critical App EmailsLogin codes and password resets that take minutes cost you signups. Here is how to cut transactional email latency so time-critical app emails arrive in seconds.EngineeringWhy Your App Emails Land in Gmail's Promotions TabYour transactional emails landing in Gmail's Promotions tab is a content and design problem, not just spam. Here is why it happens and how to fix it.EngineeringWhat Transactional Email Actually Costs at ScaleTransactional email pricing looks cheap per message until volume, dedicated IPs, and hidden add-ons stack up. Here is what app email really costs at scale.EngineeringMigrate Email Providers Without Losing DeliverabilitySwitching transactional email providers can tank your inbox placement overnight. Here is how to migrate providers without losing deliverability or dropping sends.EngineeringHealthcare Notification Emails Without Putting PHI in ThemHealthcare notification emails can trigger a HIPAA problem in one line of body copy. Here is how to notify patients without exposing protected health information.