Writing · Nº 041065 essays
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Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
18 essays found · Page 1 of 2
Clear filtersEngineeringDunning Emails: Recover Failed Payments the Right WayDunning emails recover failed SaaS payments, but bad ones churn customers and land in spam. Here is how to build a failed-payment email flow that actually works.EngineeringPer-Tenant Sending Domains for Multi-Tenant SaaSShould each customer of your multi-tenant SaaS send app email from their own domain? Here is when per-tenant sending domains are worth the complexity.StrategyWhy SaaS and Ecommerce Marketing Aren't InterchangeableSaaS and ecommerce marketing look similar but reward opposite tactics. Here is why a playbook that grows one can quietly kill the other.StrategyConsolidation vs Integration for Your Business ToolsConsolidation vs integration: integrating tools syncs copies, consolidating makes one record. Why consolidation removes the seams that integration only patches.OperatingCommon Mistakes When Consolidating Business SoftwareThe common mistakes when consolidating business software: big-bang migrations, ignoring exit terms, and losing depth where it matters. Avoid these five.StrategyHow Much Should a SaaS Company Spend on Demand Gen?How much should a SaaS company spend on demand generation? The answer is tied to growth stage, payback period, and gross margin, not a flat percentage.StrategyQuestions to Ask Before Buying an All-in-One PlatformThe questions to ask before buying an all-in-one business platform: data model, migration, exit terms, and depth per function. Ask these before you sign.OperatingSigns You Have Outgrown Your Business Tool StackSigns you have outgrown your business tool stack: reconciliation labor, disagreeing reports, and hires who exist to run software. Here is how to read them.StrategyContent vs Paid for Early-Stage SaaS GrowthShould an early-stage SaaS bet on content or paid ads? The honest answer depends on your price point and sales motion. Here is how to choose.StrategyThe Hidden Cost of Running Too Many SaaS ToolsThe hidden cost of too many SaaS tools is not the subscriptions. It is the reconciliation labor and sync failures nobody counts. Here is how to see it.EngineeringHow to Ship SaaS Faster With a Shared FoundationA governed base layer that every new venture inherits is why company number two costs a fraction of company number one. Here is what belongs in it and what does not.AIAI Bookkeeping for SaaS: Handling Deferred RevenueAI bookkeeping for SaaS has to handle deferred revenue and recognition, not just categorize spend. Here is what an annual-plan company actually needs.