Writing · Nº 041065 essays
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Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
13 essays found · Page 1 of 2
Clear filtersStrategyHow to Sell More to Your Existing Agency ClientsExpansion revenue is the cheapest growth an agency has. Here is how to sell more to existing clients through a system, not awkward pitches, without eroding trust.OperatingHow Often Should an Agency Talk to Its Clients?Agency client communication cadence is a retention decision, not a courtesy. Here is how to set a proactive rhythm that keeps clients confident between deliverables.StrategyShould Your Agency Promise a Response-Time SLA?A response-time SLA is the retention lever most agencies ignore. Here is when to promise one, what to commit to, and how to deliver it without living in your inbox.OperatingThe Quarterly Business Review That Prevents ChurnA quarterly business review is the strongest agency retention lever there is. Here is how to run a QBR that renews clients and surfaces upsells early.OperatingWhat to Report to Agency Clients Every MonthMost agency monthly reports show activity, not value. Here is what to actually report to agency clients so they see the results they are paying you for.OperatingHow to Offboard an Agency Client the Right WayA clean agency client offboarding turns a lost account into a referral source. Here is the process that protects your reputation when a client leaves.OperatingHow Long to Keep AI Audit Logs (and When to Delete)How long to keep AI audit logs: balancing defensibility, storage cost, and privacy risk. A retention policy that protects you instead of becoming a liability.StrategyYour Ecommerce Agency Should Own Retention, Not Just AdsMost ecommerce agencies only run acquisition. The margin is in retention. Here is why your agency should own repeat purchase, not just the ad account.AIThe First Three Seconds Decide Your AI Social ShortWhy the opening three seconds decide whether an AI social short survives the scroll, and how to build a hook into the first frame with AI video instead of the edit.OperatingWhy Enterprise Renewals Are Decided in the First 60 DaysYour enterprise renewal is won or lost in the first 60 days of onboarding, not the month before it expires. Here is how early value proof drives retention.StrategyThe First Upsell to Add After Your Core RetainerThe first agency upsell should deepen the retainer, not distract from it. Here is how to sequence upsells so each one raises retention and margin.StrategyWhy PI Clients Fire Firms Over Communication, Not OutcomesPersonal injury clients leave firms because of silence, not results. Here is why PI client communication drives retention and how to fix the gaps.