Writing · Nº 041065 essays
The writing
Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
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Clear filtersStrategyWhy Playlist Pitching Is Not an Audience StrategyPlaylist pitching feels like a growth strategy but rarely builds real fans. Here is why chasing playlists is a tactic, not a strategy, and what to build instead.StrategySingles vs Album: Which Builds an Audience FasterFor an independent artist building an audience, a run of singles usually beats an album. Here is the singles vs album tradeoff and when each one is right.StrategyRun a Presave Campaign That Actually Builds AudienceA Spotify presave campaign is not about day-one streams. It is about capturing fans you can reach again. Here is how to run one that grows your owned audience.StrategySync Your Merch Drops to Releases, Not the CalendarMusic merch drops should ride the release cycle, not float on their own. Here is how to tie merch to songs so both sell harder inside one brand system.