Writing · Nº 041065 essays
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Clear filtersStrategyWhen Productizing Your Agency Service Is a MistakeProductizing is not always right. Here is when productizing an agency service is a mistake, and how to tell if your work is truly repeatable first.StrategyProductized Services vs Hourly Billing: The Margin MathHourly billing punishes efficiency; productized services reward it. Here is the margin math on productized services vs hourly billing in the AI era.StrategyHow to Raise Prices on a Productized ServiceRaising prices on a productized service is safer than on a retainer because the outcome is fixed. Here is how to raise prices without losing your best clients.OperatingHow to Build an Agency Service Catalog Buyers GetA clear agency service catalog turns vague capabilities into buyable products, with named offers, fixed scope, and real prices. Here is how to build one.OperatingWhere to Draw Scope Lines on a Productized ServiceThe scope of a productized service is what keeps it profitable. Here is how to draw scope lines that stop revisions and edge cases from eating your margin.OperatingHow to Turn a Retainer Into a Productized ServiceTurn a custom retainer into a productized service by finding the repeatable core, fixing the scope, and pricing the outcome. Here is the full conversion.StrategyHow to Price a Productized Service (Without Guessing)A productized service should be priced on the outcome and your delivery cost, not billable hours. Here is how to price one in tiers that hold their margin.