Writing · Nº 041065 essays
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17 essays found · Page 1 of 2
Clear filtersStrategyWhen Productizing Your Agency Service Is a MistakeProductizing is not always right. Here is when productizing an agency service is a mistake, and how to tell if your work is truly repeatable first.StrategyProductized Services vs Hourly Billing: The Margin MathHourly billing punishes efficiency; productized services reward it. Here is the margin math on productized services vs hourly billing in the AI era.StrategyHow to Price a Brand Sponsorship as an ArtistPricing a brand sponsorship as an artist is about value delivered, not follower count. Here is how to price a sponsorship deal so you do not undercharge or scare brands off.StrategyHow to Raise Prices on a Productized ServiceRaising prices on a productized service is safer than on a retainer because the outcome is fixed. Here is how to raise prices without losing your best clients.StrategyFlat Fee vs Percentage of Ad Spend for AgenciesFlat fee vs percentage of ad spend agency pricing: why the percentage model punishes your own efficiency and when a flat management fee wins instead.StrategyWhat a Brand System Should Actually CostWhat a brand system costs depends on scope, but the real question is value, not price. Here is how to think about the cost of a brand system that actually scales.StrategyHow to Price Tickets for Your First Headline ShowPricing tickets for a first headline show is a brand decision, not just math. Here is how independent artists set ticket prices that fill the room and hold value.StrategyThe Pricing Myth That More Deliverables Mean More ValueThe agency pricing myth that more deliverables mean more value is backwards. Clients pay for outcomes, not output. Here is how to price on results instead.EngineeringWhat Transactional Email Actually Costs at ScaleTransactional email pricing looks cheap per message until volume, dedicated IPs, and hidden add-ons stack up. Here is what app email really costs at scale.StrategyHow to Structure SLA Credits Without Killing MarginEnterprise buyers want SLA credits when your AI product misses uptime. Here is how to structure service credits that satisfy buyers without torching your margin.StrategyWhat Gross Margin Should an AI Agency Target?What gross margin should an AI agency target? Why the old 50 to 60 percent benchmark is too low once AI does delivery, and how to hit 70 percent or more.StrategyThe First Upsell to Add After Your Core RetainerThe first agency upsell should deepen the retainer, not distract from it. Here is how to sequence upsells so each one raises retention and margin.