Writing · Nº 041065 essays
The writing
Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
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Clear filtersStrategyHow to Build a Demand Generation EngineA demand generation engine turns attention into pipeline on repeat. Here is how to build one: offer, channels, content, and tracking that compounds over time.OperatingHow to Design CRM Pipeline Stages That Match RealityDefault CRM pipeline stages lie to your forecast. Here is how to design pipeline stages that match how you actually sell, so your deals reflect the truth.StrategyDemand Generation Mistakes That Burn Your BudgetMost demand generation budgets leak through the same mistakes: no offer, vanity metrics, and no system. Here are the errors that waste spend and how to fix them.EngineeringHow to Deduplicate Scraped Data Without Losing RecordsDeduplicating scraped data is not a DISTINCT query. Here is how to pick a real identity key, handle near-duplicates, and merge records without deleting good data.