Writing · Nº 041065 essays
The writing
Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
7 essays found · Page 1 of 1
Clear filtersStrategyHow to Package a Vertical Agency Offer That Sells ItselfPackaging a vertical agency offer means naming the industry outcome, not the services. Here is how to build a niche package that a buyer recognizes instantly.OperatingHow to Build an Agency Service Catalog Buyers GetA clear agency service catalog turns vague capabilities into buyable products, with named offers, fixed scope, and real prices. Here is how to build one.StrategyThe Pricing Myth That More Deliverables Mean More ValueThe agency pricing myth that more deliverables mean more value is backwards. Clients pay for outcomes, not output. Here is how to price on results instead.StrategySell a Paid Audit as Your Agency's Front DoorA paid audit is the best agency front-door offer. Here is how it qualifies buyers, funds discovery, and converts to retainers better than a free pitch.OperatingHow to Turn a Retainer Into a Productized ServiceTurn a custom retainer into a productized service by finding the repeatable core, fixing the scope, and pricing the outcome. Here is the full conversion.StrategyGood-Better-Best Packaging for an AI AgencyGood-better-best packaging beats one custom quote. Here is how to build three agency tiers that anchor high, sell fast, and protect your margin.StrategyHow to Price a Productized Service (Without Guessing)A productized service should be priced on the outcome and your delivery cost, not billable hours. Here is how to price one in tiers that hold their margin.