Writing · Nº 041065 essays
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Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
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Clear filtersStrategyMusic Marketing Metrics That Actually MatterMost music marketing metrics are vanity. Here are the few numbers that tell an independent artist whether the brand is really growing, and which to ignore.OperatingTrack One Metric Per Company in a Solo PortfolioYou cannot watch a hundred dashboards across twenty companies alone. Track one metric per company instead, and keep a whole solo portfolio legible in a single glance.StrategyIs Your Shared Foundation Paying Off? Metrics to CheckHow do you know a shared foundation is paying off? Track time-to-first-deploy, per-product maintenance, and foundation reuse. Here are the metrics that prove it compounds.StrategyWhy ROAS Is a Vanity Metric for Ecommerce BrandsROAS looks like a profit metric but it ignores margin, returns, and new customers. Here is why ecommerce brands should judge ads on contribution, not ROAS.OperatingHow to Measure Progress Without a BossA solo operator has no boss, no board, no manager checking in. Here is how to measure progress across a portfolio so you stay honest without anyone watching.OperatingSpeed to Lead: The Metric PI Firms Should Obsess OverSpeed to lead is the single metric that decides which personal injury cases you sign. How to measure it, why the first minute wins, and how to hit it without a night shift.EngineeringHow to Measure AI Agent ReliabilityMeasuring AI agent reliability means tracking the right metrics: confident error rate, escalation rate, and drift, not just accuracy. Here is what to instrument.OperatingThe Reports a Small Business Owner Actually NeedsSkip the dashboard overload. Here are the few reports a small business owner actually needs to run a business, and why most reporting tools give you noise.EngineeringCommon Mistakes When Reading a Repo AuditA repo audit is only as good as how you read it. Here are the common mistakes that turn a useful code audit into false comfort or panic, and how to avoid them.OperatingWhat Belongs on an Agency Owner DashboardMost agency dashboards show vanity metrics. Here are the numbers an agency owner dashboard should actually surface: margin, capacity, at-risk work, cash.EngineeringEmail Deliverability Metrics That Actually MatterOpen rate is not deliverability. Here are the email deliverability metrics that actually matter for transactional email and the numbers I watch to keep mail in the inbox.EngineeringCode Quality Score vs Test Coverage: What to TrustCode quality score vs test coverage: they measure different risks. Here is what each one actually tells you and why coverage alone will lie to your face.