Writing · Nº 041065 essays
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Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
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Clear filtersOperatingHow to Find Which Agency Clients Actually Make You MoneyMost agencies fly blind on margin per client. Here is how to measure which agency clients actually make you money, and what to do with the ones that do not.StrategyWhen to Prune an Underperforming Agency Service LineKnowing when to prune an agency service line matters as much as adding one. Here are the signals a service is costing you more than it earns, and how to cut it.StrategyFlat Fee vs Percentage of Ad Spend for AgenciesFlat fee vs percentage of ad spend agency pricing: why the percentage model punishes your own efficiency and when a flat management fee wins instead.OperatingWhen to Fire an Agency Client, and How to Do ItKnowing when to fire an agency client protects your margin and your team. Here are the signals that a client costs more than they pay, and how to end it cleanly.StrategyProductized Services vs Custom Retainers for AgenciesProductized services vs custom retainers is the wrong fight. Standardize the delivery, customize the strategy, and get the margins of one with the value of the other.StrategyThe Pricing Myth That More Deliverables Mean More ValueThe agency pricing myth that more deliverables mean more value is backwards. Clients pay for outcomes, not output. Here is how to price on results instead.StrategyWhat Gross Margin Should an AI Agency Target?What gross margin should an AI agency target? Why the old 50 to 60 percent benchmark is too low once AI does delivery, and how to hit 70 percent or more.OperatingHow to Stop Scope Creep in Agency RetainersScope creep in agency retainers is not a client problem, it is a system problem. Here is how to define, route, and price every request so margin stays intact.StrategyValue-Based Pricing for an AI Agency, Done RightAI collapses your cost to deliver, which breaks hourly pricing. Value-based pricing for an AI agency captures the outcome instead of billing the input.StrategyRetainer vs Credit Pool Pricing for AgenciesRetainer vs credit pool pricing for agencies: how each model affects margin, scope creep, and client behavior, and which one to use when.