Writing · Nº 041065 essays
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Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
14 essays found · Page 1 of 2
Clear filtersStrategyIn-House Intake Team vs AI Intake for PI FirmsHiring more intake staff does not fix a personal injury firm's response speed. Why an in-house intake team hits a ceiling AI intake does not, and how to decide between them.OperatingFirst Hire: A VA or an Operator? How to ChooseA VA executes tasks. An operator owns outcomes. If you want to actually free your time as a solo operator, hire the one who takes decisions off your plate.OperatingHow to Onboard an Agency Hire in a WeekLong onboarding is a symptom of undocumented work. Here is how to onboard an agency hire in a week by pointing them at systems and SOPs, not a person's memory.StrategyBusiness Platform vs Hiring an Ops Person: Which First?Should you buy a business platform or hire an ops person? Software fixes a broken process; a hire cannot. Here is which one your business needs first.StrategyWhen Should an Ecommerce Brand Hire an Agency?When should an ecommerce brand hire a marketing agency instead of staying in-house? The trigger is complexity and revenue, not a fixed size. Here is the line.EngineeringThe Myth That AI Coding Replaces Senior EngineersAI coding does not replace senior engineers. It removes the work juniors used to grow on and makes senior judgment the scarce resource. Here is why.OperatingContractors vs Employees for Agency DeliveryContractors vs employees for agency delivery comes down to whether the work is systematized. Here is when to use contractors and when to hire instead.StrategyHow to Evaluate a Modern Marketing AgencyA checklist for evaluating a modern marketing agency: look for a system, accountability to outcomes, and real tooling, not a timesheet with an AI sticker on it.StrategyHire Generalists When AI Does the Specialist WorkIn an AI agency, hire generalists over specialists. AI covers production skill, so the scarce hire is the versatile operator who runs the delivery system.OperatingWhy I Don't Hire a Team, Even Though I CouldThe honest reasons a solo operator running twenty companies does not hire a team: coordination cost, diluted standards, and where a team would actually make things worse.OperatingThe First Task to Delegate as a Solo OperatorYour first delegation should be the recurring task with a written output, not the thing you hate most. Here is how to choose what leaves your plate first.OperatingWhat Your First Hire Should Be in an AI AgencyYour first hire in an AI agency should be a delivery operator, not a specialist. Here is why the first hire is about systems and judgment, not raw skill.