Writing · Nº 041065 essays
The writing
Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
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Clear filtersStrategyWhy Chasing the Algorithm Is a Trap for ArtistsBuilding your music brand around the algorithm is a trap. Here is why chasing the algorithm hollows out an artist brand, and what to build for instead.StrategyWhy One Viral Moment Doesn't Build a FanbaseA viral moment gives you reach, not fans. Here is why going viral rarely builds a durable fanbase, and what to build instead so the spike converts.