Writing · Nº 041065 essays
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Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
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Clear filtersStrategyFounder Brand vs Company Brand: Which to Build FirstFounder brand or company brand first? Here is how to decide which to build early, when to shift weight to the company, and how to avoid the key-person risk.StrategyHow to Build a LinkedIn Brand System for FoundersA LinkedIn brand system beats random posting for founders. Here is how to build a repeatable system of pillars, formats, and cadence that grows a founder brand.