Writing · Nº 041065 essays
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Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
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Clear filtersStrategyWin Your City Before You Chase a Global AudienceBuilding a local scene beats chasing a global audience for an unknown artist. Here is why to win your city first, and how a concentrated local fanbase compounds.StrategyWhy 1000 Superfans Beat 100,000 Passive FollowersReach is a vanity number. A thousand superfans will out-earn a hundred thousand passive followers. Here is why to build depth, not width, for your first 1000 fans.