Writing · Nº 041065 essays
The writing
Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
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Clear filtersStrategyHow to Build a Recurring Event Series for FansA recurring event series builds fans faster than scattered one-off gigs. Here is how to build a monthly event series that compounds an artist's local audience.StrategyWhy One Viral Moment Doesn't Build a FanbaseA viral moment gives you reach, not fans. Here is why going viral rarely builds a durable fanbase, and what to build instead so the spike converts.