Writing · Nº 041065 essays
The writing
Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
10 essays found · Page 1 of 1
Clear filtersEngineeringTreat Transactional Email as InfrastructureTransactional email is infrastructure, not a marketing feature. Here is why I treat it like a database or a queue, and what changes when you give it that respect.EngineeringTransactional Email Mistakes That Cost You InboxingThe common transactional email mistakes that quietly wreck deliverability, from mixing marketing into receipts to ignoring bounces. Here is what to avoid and how to fix it.EngineeringSMTP vs API for Sending Transactional EmailShould you send transactional email over SMTP or an HTTP API? Here is the honest comparison, when each one wins, and why I reach for the API in most new products.EngineeringUse Email Webhooks to Handle Bounces and EventsFire-and-forget sending is not enough. Here is how to use email webhooks to handle bounces, complaints, and delivery events so your app reacts and protects its reputation.EngineeringEmail Deliverability Metrics That Actually MatterOpen rate is not deliverability. Here are the email deliverability metrics that actually matter for transactional email and the numbers I watch to keep mail in the inbox.EngineeringHow to Warm Up an Email Sending DomainA cold domain sending at full volume lands in spam. Here is how to warm up an email sending domain the right way, with a ramp schedule and the signals to watch.EngineeringHow to Choose a Transactional Email APIA practical checklist for choosing a transactional email API: deliverability, developer experience, webhooks, pricing, and the details that matter after you integrate.EngineeringWhy Your Transactional Email Lands in SpamYour password resets and receipts are going to spam for a handful of fixable reasons. Here is why transactional email lands in spam and how to get it back in the inbox.EngineeringSPF, DKIM, and DMARC: Set Them Up Right OnceA plain SPF, DKIM, and DMARC setup guide for developers sending transactional email. What each record does, the order to add them, and the mistakes that cost you inboxing.EngineeringTransactional vs Marketing Email: Split the StreamsTransactional and marketing email belong on separate sending streams. Here is why mixing them wrecks deliverability and how I split them across every product I run.