Writing · Nº 041065 essays
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Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
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Clear filtersStrategyWhy SaaS and Ecommerce Marketing Aren't InterchangeableSaaS and ecommerce marketing look similar but reward opposite tactics. Here is why a playbook that grows one can quietly kill the other.StrategyWhy ROAS Is a Vanity Metric for Ecommerce BrandsROAS looks like a profit metric but it ignores margin, returns, and new customers. Here is why ecommerce brands should judge ads on contribution, not ROAS.OperatingAI Automation for Ecommerce Operations: Where to StartAI automation for ecommerce operations should start with order exceptions and support, not the storefront. Where the real operational time hides and how to automate it.StrategyWhen Should an Ecommerce Brand Hire an Agency?When should an ecommerce brand hire a marketing agency instead of staying in-house? The trigger is complexity and revenue, not a fixed size. Here is the line.EngineeringHow to Scrape Amazon Product Data ReliablyScraping Amazon product data breaks on variants, sellers, and layout churn as much as anti-bot walls. Here is how to scrape it reliably and get data you can trust.StrategyYour Ecommerce Agency Should Own Retention, Not Just AdsMost ecommerce agencies only run acquisition. The margin is in retention. Here is why your agency should own repeat purchase, not just the ad account.AIAI Bookkeeping for Ecommerce: Inventory and COGS Done RightAI bookkeeping for ecommerce lives or dies on inventory and COGS timing. Here is what generic tools miss and what an ecommerce-aware system must do.AIAI Video for Ecommerce Product Pages That Actually SellAI video for ecommerce product pages works when it demos the product in use, not when it plays hero ad. Here is how to make per-SKU video pay off.StrategyEcommerce Attribution After iOS Privacy ChangesEcommerce attribution stopped being a tracking problem and became a modeling problem. Here is how to measure marketing that actually drives orders.EngineeringHow to Monitor Competitor Prices Without Getting BlockedPrice monitoring at scale breaks because of pace, not code. Here is how to scrape competitor prices reliably without tripping every anti-bot system in your way.