Writing · Nº 041065 essays
The writing
Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
5 essays found · Page 1 of 1
Clear filtersOperatingHow to Turn One Webinar Into a Whole Content ClusterA webinar is an hour of expert content you use once. Here is how to turn one webinar into a full content cluster of posts, clips, and assets that keep working.OperatingHow Far Ahead to Submit Music to Your DistributorSubmit to your distributor at least four weeks before release day to earn playlist pitches and a clean launch. Here is the real distributor lead time and why.OperatingAssign ISRC and UPC Codes Before Release DayISRC and UPC codes track every stream and sale of your music. Here is what they are, how to assign them before release, and why last-minute breaks your data.StrategyDigital Distributor vs a Label Services Deal: Which to SignA digital distributor and a label services deal both put your music on streaming. They differ on money, control, and support. Here is how to pick the right one.OperatingHow to Repurpose One Post Into Ten FormatsRepurposing content is not reposting it. Here is how to turn one post into ten formats that each earn their channel without rewriting from scratch each time.