Writing · Nº 041065 essays
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Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
22 essays found · Page 1 of 2
Clear filtersEngineeringHow to Read Google Postmaster Tools for App EmailGoogle Postmaster Tools shows how Gmail sees your app email: domain reputation, spam rate, and authentication. Here is how to read it and act on what it says.EngineeringHow to Roll Out DMARC Enforcement Without Blocking MailMoving DMARC to quarantine or reject can block your own legitimate email. Here is how to roll out DMARC enforcement safely, one step at a time, without losing mail.EngineeringPer-Tenant Sending Domains for Multi-Tenant SaaSShould each customer of your multi-tenant SaaS send app email from their own domain? Here is when per-tenant sending domains are worth the complexity.EngineeringIs BIMI Worth Setting Up for App Email?BIMI puts your logo next to app emails in the inbox, but it demands DMARC enforcement and often a VMC. Here is whether BIMI is worth it for transactional email.EngineeringDedicated vs Shared IP for Sending EmailShould you send transactional email from a dedicated or shared IP? Here is the honest tradeoff, the volume where it flips, and how to decide for your own sending.EngineeringShould You Send App Email From a Subdomain?Sending app email from a subdomain vs your root domain changes how deliverability risk spreads. Here is when to use a subdomain and how to set it up right.EngineeringTransactional Email Mistakes That Cost You InboxingThe common transactional email mistakes that quietly wreck deliverability, from mixing marketing into receipts to ignoring bounces. Here is what to avoid and how to fix it.EngineeringHow to Deliver OTP and Login Codes ReliablyOTP and login code emails fail silently and lock users out. Here is how to deliver one-time codes reliably, fast, and out of the spam folder every time.EngineeringHow to Handle Bounces and Suppression ListsSending to bad addresses burns your reputation. Here is how to handle bounces and suppression lists so your transactional email stays trusted and reaches real inboxes.EngineeringHow to Cut the Latency of Time-Critical App EmailsLogin codes and password resets that take minutes cost you signups. Here is how to cut transactional email latency so time-critical app emails arrive in seconds.EngineeringWhy Your App Emails Land in Gmail's Promotions TabYour transactional emails landing in Gmail's Promotions tab is a content and design problem, not just spam. Here is why it happens and how to fix it.EngineeringEmail Deliverability Metrics That Actually MatterOpen rate is not deliverability. Here are the email deliverability metrics that actually matter for transactional email and the numbers I watch to keep mail in the inbox.