Writing · Nº 041065 essays
The writing
Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
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Clear filtersStrategyWhen Not to Use AI Video (and Shoot Instead)An honest look at when not to use AI video: testimonials, exact products, real places, and high-trust moments where a real shoot still beats anything generated.StrategyA/B Test Ad Creative When Each AI Video Variant Is CheapHow to A/B test ad creative with AI video when each variant costs almost nothing: what to vary, how many to run, and how cheap variation changes the whole strategy.