Writing · Nº 041065 essays
The writing
Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
8 essays found · Page 1 of 1
Clear filtersOperatingPutting my face on itFor years I built quietly and let the products speak. Now my name is on the door. Here is why I stopped hiding behind the work.EngineeringIs BIMI Worth Setting Up for App Email?BIMI puts your logo next to app emails in the inbox, but it demands DMARC enforcement and often a VMC. Here is whether BIMI is worth it for transactional email.StrategyWhy Chasing the Algorithm Is a Trap for ArtistsBuilding your music brand around the algorithm is a trap. Here is why chasing the algorithm hollows out an artist brand, and what to build for instead.StrategyWhat Belongs in a Musician's EPK (and What Does Not)A tight electronic press kit gets you booked, covered, and signed. Here is exactly what belongs in a musician EPK and the filler that just gets it ignored.StrategyWhy One Viral Moment Doesn't Build a FanbaseA viral moment gives you reach, not fans. Here is why going viral rarely builds a durable fanbase, and what to build instead so the spike converts.StrategyMusic, Artist, Label and Events as One BrandMusic, artist, label, and events are usually run as separate businesses that barely talk. Combining all four under one brand on a shared owned foundation.StrategyBuilding a Music Artist Brand in PublicTreating a music artist brand as a venture, not a hobby. Why a coming-soon brand still belongs on the same owned, governed foundation as everything else.OperatingAmplify and Dominate, Treated as a SystemMost brand and market work is a pile of one-off campaigns with no spine. Here is what it looks like to run amplification and market position as an operating discipline.