Writing · Nº 041065 essays
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Clear filtersStrategyWhy ROAS Is a Vanity Metric for Ecommerce BrandsROAS looks like a profit metric but it ignores margin, returns, and new customers. Here is why ecommerce brands should judge ads on contribution, not ROAS.StrategyHow to Measure Marketing Agency ROI HonestlyMeasuring marketing agency ROI takes more than a lead count. Here is a practical way to measure agency ROI across attribution, payback, and compounding brand value.StrategyFirst-Touch vs Last-Touch Attribution: Which Lies LessFirst-touch and last-touch attribution both lie to you, just in opposite directions. Here is what each one hides and how to read them without getting fooled.OperatingHow to Automate Marketing Attribution ReportingAutomate marketing attribution reporting with AI so the numbers assemble themselves every week. Stop rebuilding the same spreadsheet and start trusting the data.StrategyEcommerce Attribution After iOS Privacy ChangesEcommerce attribution stopped being a tracking problem and became a modeling problem. Here is how to measure marketing that actually drives orders.