Writing · Nº 041065 essays
The writing
Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
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Clear filtersEngineeringSelf-Host Privacy Analytics Instead of Paying Per PageviewAnalytics vendors charge per pageview and hold your data. Here is how to self-host privacy analytics on a VPS, own the data, and pay a flat cost.StrategyFirst-Touch vs Last-Touch Attribution: Which Lies LessFirst-touch and last-touch attribution both lie to you, just in opposite directions. Here is what each one hides and how to read them without getting fooled.OperatingOwn Your Analytics Data Instead of Renting Google'sOwning your analytics data means the raw events live on infrastructure you control, not inside a vendor. Why self-hosted analytics beats renting insight.StrategyEcommerce Attribution After iOS Privacy ChangesEcommerce attribution stopped being a tracking problem and became a modeling problem. Here is how to measure marketing that actually drives orders.AITurning Data Into Action, Not Just ChartsMost analytics tools stop at the dashboard and hand the hard part back to you. The real work is crossing the gap from insight to a decision you can trust.