Writing · Nº 041065 essays
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Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
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Clear filtersStrategyWhen Should an Ecommerce Brand Hire an Agency?When should an ecommerce brand hire a marketing agency instead of staying in-house? The trigger is complexity and revenue, not a fixed size. Here is the line.StrategyYour Ecommerce Agency Should Own Retention, Not Just AdsMost ecommerce agencies only run acquisition. The margin is in retention. Here is why your agency should own repeat purchase, not just the ad account.