Writing · Nº 041065 essays
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Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
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Clear filtersStrategyWhen Productizing Your Agency Service Is a MistakeProductizing is not always right. Here is when productizing an agency service is a mistake, and how to tell if your work is truly repeatable first.ThesisWhy Agencies Should Compete on Systems, Not TalentTalent walks out the door and does not scale. Systems compound and stay. Here is why an agency should compete on systems, not talent, in the AI era.StrategyWhy a Niche Agency Beats Full-Service NowA niche agency wins more work than a full-service shop in the AI era. Here is why specialization beats breadth for pricing, proof, and positioning.