Writing · Nº 041065 essays
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Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
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Clear filtersStrategyHow Much Should a Rebrand Cost in 2026A rebrand can cost a few thousand or six figures. Here is how to figure out what a rebrand should cost for your company and where the money actually goes.ThesisThe Marketing Retainer Is Dead. Buy Outcomes.The hourly marketing retainer made sense when output meant headcount. It does not anymore. Here is why you should buy systems and outcomes instead of hours.StrategyPerformance-Based Agency Pricing: When It WorksPerformance-based agency pricing sounds fair but often backfires. Here is when pay-for-results pricing works, when it burns you, and how to structure it safely.StrategyRetainer vs Project vs Performance: Agency PricingRetainer, project, and performance pricing each fit a different agency and buyer. Here is how the three agency pricing models compare and when to use each.StrategyHow to Price a Productized Service (Without Guessing)A productized service should be priced on the outcome and your delivery cost, not billable hours. Here is how to price one in tiers that hold their margin.