Writing · Nº 041065 essays
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Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
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Clear filtersStrategyA/B Test Ad Creative When Each AI Video Variant Is CheapHow to A/B test ad creative with AI video when each variant costs almost nothing: what to vary, how many to run, and how cheap variation changes the whole strategy.AIAI Video for YouTube Pre-Roll Ads: Win the SkipAI video for YouTube pre-roll ads pays off because you can make a dozen five-second hooks cheaply and let the skip button pick the winner. Here is the playbook.AIHow to Localize Video Ads Into Many Languages With AI VideoLocalize video ads into many languages with AI video: translated voiceover, matched lip movement, and market-specific visuals, without re-shooting each version.AIAI Video for UGC-Style Ads Without Hiring CreatorsHow to make UGC-style ads with AI video: the handheld look, the talking hook, the authenticity cues that make it convert, and where real creators still win.