Writing · Nº 041065 essays
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Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
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Clear filtersOperatingSOPs That Execute vs SOPs That Sit in NotionA Notion SOP is a document nobody follows. An agency OS turns SOPs that execute into the actual workflow. Here is the difference and why it matters.OperatingHow to Stop Scope Creep in Agency RetainersScope creep in agency retainers is not a client problem, it is a system problem. Here is how to define, route, and price every request so margin stays intact.EngineeringThe Strangler Pattern for Legacy Code, Done RightHow to replace legacy code without a rewrite. The strangler pattern lets you route new work to new code and retire the old system piece by piece, safely.EngineeringThrowaway Prototype or Build to Keep With AIThe most expensive AI coding mistake is letting a throwaway prototype drift into production. Decide disposability up front and the whole build gets easier.EngineeringTime to First Commit Is a Code Quality SignalHow fast a new engineer ships their first real change to a repo tells you more about code quality than any static metric. Here is why it works.StrategyHow to Track Referral Fees and Co-Counsel Splits in PIReferral fees and co-counsel splits in personal injury cases get messy fast. Here is how to track every fee division so nobody gets shorted at settlement.EngineeringVibe Coding vs Spec-Driven DevelopmentVibe coding vs spec-driven development: one is fast until it collapses, the other is fast and keeps going. Here is where each one wins and where vibe coding fails.EngineeringWhat to Log for an AI Feature, Field by FieldExactly what to log for an AI feature: inputs, model version, prompt, output, and decisions. The field-by-field record that makes an AI answerable later.OperatingWhen to Kill a Portfolio Company You Run SoloKilling a venture is a prioritization tool, not a failure. Here is how a solo operator decides when to shut a portfolio company down and free the attention it eats.StrategyWho Owns the Master Recording? How to KnowConfusion over who owns the master recording sinks more music deals than bad contracts. Here is how to know who owns your masters and why it decides everything.StrategyWho Resolves a Prediction Market, and Can You Trust ThemEvery prediction market needs someone to declare the outcome. Here is how market resolution works, the oracle problem, and how to pick a resolver you can trust.StrategyWhy Your Agency Portfolio Doesn't Win DealsA pretty agency portfolio rarely closes clients. Here is why your portfolio fails to convert and what proof buyers actually need before they hire you.