Writing · Nº 041065 essays
The writing
Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
1065 essays found · Page 52 of 89
Clear filtersStrategyThe Pricing Myth That More Deliverables Mean More ValueThe agency pricing myth that more deliverables mean more value is backwards. Clients pay for outcomes, not output. Here is how to price on results instead.EngineeringA Real-Time Auction Backend Needs Server Timing and Anti-SnipeA real-time auction bidding backend must own the clock and validate every bid server-side. Learn why server timing, anti-snipe rules, and ordered bids are non-negotiable.OperatingThe Reports a Small Business Owner Actually NeedsSkip the dashboard overload. Here are the few reports a small business owner actually needs to run a business, and why most reporting tools give you noise.StrategyThe Review Funnel Local Service Businesses IgnoreLocal service businesses leave reviews to chance and lose customers because of it. Here is the review funnel that turns happy jobs into steady five-star flow.EngineeringKeep Transactional Email Templates in Your CodeEditing email templates in a vendor dashboard is a trap. Here is why transactional email templates belong in your codebase, in version control, next to the code that sends them.EngineeringBuild vs Buy Real-Time InfrastructureShould you build or buy real-time infrastructure for websockets and presence? Here is the honest cost of each and the point where buying clearly wins.StrategyYou Don't Need a Sales Team to Close Enterprise DealsThe myth that closing enterprise requires a sales team is wrong. A founder who owns the assurance work can close enterprise deals solo. Here is how.AICommon AI Video Mistakes That Waste Your TimeMost AI video failures come from a handful of avoidable mistakes: vague prompts, one-shot expectations, and ignoring the edit. Here is what to fix first.AIHow to Evaluate a Self Assessment ToolA checklist for evaluating a self assessment tool: specificity, honesty, whether it updates, and whether the output ends in action. Most fail at least two.StrategyHow to Evaluate a Modern Marketing AgencyA checklist for evaluating a modern marketing agency: look for a system, accountability to outcomes, and real tooling, not a timesheet with an AI sticker on it.StrategyThe Real Switching Cost of Changing Business PlatformsThe switching cost of a new business platform is not the subscription. It is data, retraining, and the messy weeks. Here is how to estimate it.AIRPA vs AI Automation Platform: The Real DifferenceRPA vs an AI automation platform is not a speed upgrade. One follows scripts, the other makes decisions. Here is the real difference and when each one wins.