Writing · Nº 041065 essays
The writing
Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
59 essays found · Page 5 of 5
Clear filtersOperatingAI Bookkeeping for Marketing Agencies: Track Margin by ClientAI bookkeeping for marketing agencies has one job generic tools miss: tie every transaction to a client and project so you see real margin.OperatingHow to Break a Habit You Keep RepeatingYou cannot break a repeating habit with willpower because willpower is not what runs it. Change the cue and the reward, and the loop stops firing on its own.OperatingHow to Catch Burnout Early as a Solo OperatorBurnout in a solo portfolio shows up as operational symptoms before you feel it. Here are the early signs I watch, and what I do when they appear.OperatingHow to Keep a Decision Journal That Sharpens JudgmentA decision journal is the cheapest way to improve judgment. Here is how to keep one that actually changes how you decide, not one you abandon in a week.OperatingHow to Never Drop a Thread Across Twenty CompaniesA solo operator never drops a thread because of a capture and review system, not memory. Here is how one person tracks open loops across twenty companies.OperatingHow to Make Each New AI Product Cheaper to ShipThe compounding economics of a portfolio. How a shared foundation, guardrails, and deploy pipeline drive the marginal cost of the next venture down over time.OperatingClaims Discipline: How to Market AI Without LyingA practical standard for honest AI marketing claims. How to separate what your software does from what you wish it did, and write copy you can defend.OperatingAmplify and Dominate, Treated as a SystemMost brand and market work is a pile of one-off campaigns with no spine. Here is what it looks like to run amplification and market position as an operating discipline.ThesisWhat an AI Agency Operating System Actually RunsMost agencies run delivery on a dozen stitched-together tools, and the seams leak work and margin. Here is what it means to run the agency itself as software.StrategyThe Portfolio Is the ProductThe real product is not any single venture. It is the system that produces ventures: the foundation, the governance, and the operating method underneath all of them.StrategyInfrastructure That Compounds Instead of DecaysMost software stacks decay as they grow. The portfolio bet is the opposite: build infrastructure so every new venture inherits leverage instead of liability.