Writing · Nº 041065 essays
The writing
Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
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Clear filtersAIText to Video vs Stock Footage: Which to Use WhenText to video beats stock footage when you need a specific shot nobody filmed. Stock still wins for real people and speed. Here is how to choose.AIAI Video for UGC-Style Ads Without Hiring CreatorsHow to make UGC-style ads with AI video: the handheld look, the talking hook, the authenticity cues that make it convert, and where real creators still win.AIAI Video for Ecommerce Product Pages That Actually SellAI video for ecommerce product pages works when it demos the product in use, not when it plays hero ad. Here is how to make per-SKU video pay off.AIAI Video for a Product Launch Film Without a CrewHow to use AI video to ship a product launch film on a real deadline: script, scenes, voiceover, and cutdowns, without booking a studio or a crew.AIWhat Text to Video Actually Does, in Plain TermsText to video turns a written sentence into moving footage. Here is how it works, what it can and cannot do yet, and where it fits your workflow.