Writing · Nº 041065 essays
The writing
Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
18 essays found · Page 2 of 2
Clear filtersStrategyYour Ecommerce Agency Should Own Retention, Not Just AdsMost ecommerce agencies only run acquisition. The margin is in retention. Here is why your agency should own repeat purchase, not just the ad account.EngineeringWhat Belongs in a SaaS Onboarding Email SequenceA SaaS onboarding email sequence should fire on product events, not a fixed calendar. Here is what belongs in it and why triggered beats timed.EngineeringHow to Build a Signup Email Verification FlowA signup email verification flow proves the address is real before you trust it. Here is how to build one that blocks fakes without killing conversion.StrategyOwn Your Music Audience: Build the List, Not the FollowsStreaming followers are rented. An email and SMS list is owned. Here is why an independent artist should build a direct audience and how to start doing it now.EngineeringHow to Build a Secure Password Reset Email FlowA password reset email flow is a security surface, not a convenience feature. Here is how to build one with single-use tokens, short expiry, and no leaks.EngineeringDeveloper First Application EmailTransactional email is treated as plumbing until a deliverability problem takes down a signup flow. What developer-first application email means in practice.