Writing · Nº 041065 essays
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Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
41 essays found · Page 2 of 4
Clear filtersStrategyQuestions to Ask Before Buying a Content Workflow ToolThe questions that actually matter before buying a content workflow tool, so you do not pay for a document editor dressed up as content ops software.OperatingHow to Fix the Writer-to-Designer Content HandoffThe writer-to-designer content handoff breaks because copy lives in a doc and design lives elsewhere. Here is how to fix the handoff so content and design stay in sync.StrategyMyths About Content Workflow Tools, DebunkedThe biggest myths about content workflow tools, from a solo operator running content for twenty companies. What is real, what is hype, and what to ignore.OperatingHow to Build a Single Source of Truth for ContentA single source of truth for content is the fix for copy drift. Here is how to build one, what it requires, and the mistakes that quietly undo it.OperatingHow to Turn One Webinar Into a Whole Content ClusterA webinar is an hour of expert content you use once. Here is how to turn one webinar into a full content cluster of posts, clips, and assets that keep working.OperatingHow to Migrate Content Off Notion Without the MessMigrate content off Notion without losing structure. A step-by-step way to move pages, blocks, and history into a real content system cleanly.ThesisContent Is a System, Not a Pile of DocumentsTreating content as a system instead of a pile of documents is the shift that makes content scale. Here is what changes when you make it.OperatingTranslation Memory for Marketing Content: Worth It?Translation memory reuses past translations so you never pay to translate the same line twice. Here is whether it is worth it for marketing content, and when.AIHow to Keep AI-Drafted Content On BrandAI drafts come out flat and generic by default. Here is how to keep AI-drafted content on brand by feeding the model your voice and checking its output.OperatingContent Ops for a Documentation TeamDocumentation content ops needs structure and versioning, not a wiki. Here is how a docs team keeps content accurate, reusable, and tied to the product.AIWhy Your Content Still Lives in Google DocsYour content still lives in Google Docs for good reasons, and it is quietly costing you. Here is why the habit persists and when to finally break it.OperatingStop Rewriting Boilerplate: Build a Content Snippet LibraryYou rewrite the same boilerplate every week. A content snippet library kills that waste by storing approved language once and pulling it in everywhere.