Writing · Nº 041065 essays
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Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
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Clear filtersStrategyWhy SaaS and Ecommerce Marketing Aren't InterchangeableSaaS and ecommerce marketing look similar but reward opposite tactics. Here is why a playbook that grows one can quietly kill the other.OperatingSelf-Assessment for First-Time Managers: What to CheckNew managers fail on the traits that made them great individual contributors. Here is a self-assessment for first-time managers that catches the shift early.EngineeringTreat Transactional Email as InfrastructureTransactional email is infrastructure, not a marketing feature. Here is why I treat it like a database or a queue, and what changes when you give it that respect.ThesisWhen Self-Knowledge Becomes an ExcuseThat is just how I am can be honest self-knowledge or a shield for not changing. Here is how to tell when your self-awareness has quietly turned into an excuse.EngineeringOpen Source Is Not the Same as Owning Your StackUsing open source software does not mean you own your stack. If a vendor still runs it and holds your data, you are as locked in as with any SaaS. Here is why.OperatingHow to Run QA Across Every Client DeliverableQuality control cannot depend on someone remembering to check. Here is how to run QA across every client deliverable as a gate in your agency's system, not a vibe.StrategyHow to Raise Prices on a Productized ServiceRaising prices on a productized service is safer than on a retainer because the outcome is fixed. Here is how to raise prices without losing your best clients.StrategyWhat to Do When Song Splits Are DisputedA disputed split freezes a song's royalties and its future. Here is what to do when song splits are disputed, and how to keep it from happening again.StrategyContent Governance vs Creative Freedom: The Real BalanceContent governance and creative freedom are treated as opposites. Here is why the right structure gives writers more freedom, not less, and where to draw the line.AIAI Video Explainer vs Motion Graphics: Which to UseAI video explainer vs motion graphics: when generated footage beats animated graphics for an explainer video, when it does not, and how to combine both well.OperatingHow to Resist Starting a New CompanyThe biggest threat to a solo portfolio is not competition. It is the next idea. Here is how to resist starting a new company when the ones you have still need you.EngineeringFrom Storyboard to Finished Scene With AI VideoA repeatable workflow for turning a storyboard into a finished scene with AI video: shot list, batch generate, cast for consistency, then edit like always.