Writing · Nº 041065 essays
The writing
Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
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Clear filtersStrategyThe Economics of Shipping Twenty CompaniesWhen the foundation already carries auth, billing, infra, and governance, the marginal cost of the next venture collapses. The math behind a portfolio.StrategyBuild a Governance Evidence Pack for ProcurementEnterprise procurement asks the same governance questions every time. Build an evidence pack once and answer them in a day instead of a stalled quarter.StrategyTime Tracking vs Outcome Tracking in Your AgencyTime tracking measures hours, outcome tracking measures delivery and margin. Here is why an agency OS should track outcomes and where hours still matter.StrategyModel Risk Management: Selling AI to Banks Under SR 11-7Banks govern AI as model risk under SR 11-7. If you sell to them, your governance must survive validation. Here is what model risk management demands of vendors.StrategyCommon Mistakes Selling AI to EnterpriseThe mistakes selling AI to enterprise are all capability-first: better demos, bigger claims, more autonomy. Here are the errors that stall deals and what to do instead.StrategySelling AI to Healthcare: The BAA Is the Real GateSelling AI to healthcare hinges on the BAA, not the demo. Here is why the business associate agreement and HIPAA posture decide whether the deal can even start.StrategyWhite Label vs Building Your Own Agency PlatformShould you white label an AI agency platform or build your own? A clear comparison of cost, control, and speed, and when each choice is the right one.StrategyOwn Your Customer List, Not Just Your StoreIf your customer list lives inside a platform, you do not own it. How creators and store owners keep control of their audience data instead of renting it.StrategyWhy SaaS and Ecommerce Marketing Aren't InterchangeableSaaS and ecommerce marketing look similar but reward opposite tactics. Here is why a playbook that grows one can quietly kill the other.StrategyHow to Raise Prices on a Productized ServiceRaising prices on a productized service is safer than on a retainer because the outcome is fixed. Here is how to raise prices without losing your best clients.StrategyWhat to Do When Song Splits Are DisputedA disputed split freezes a song's royalties and its future. Here is what to do when song splits are disputed, and how to keep it from happening again.StrategyContent Governance vs Creative Freedom: The Real BalanceContent governance and creative freedom are treated as opposites. Here is why the right structure gives writers more freedom, not less, and where to draw the line.