Writing · Nº 041065 essays
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Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
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Clear filtersStrategyDoes Your AI Startup Need SOC 2 to Sell to EnterpriseDoes your AI startup need SOC 2 to sell to enterprise? Yes to open the door, but it does not answer the AI-specific risk buyers actually care about. Here is the gap.StrategyGeneral Practice Tools vs AI-Native PI Case SoftwareWhy general legal case management tools fall short for personal injury firms, and where AI-native PI software wins on intake speed, contingency economics, and case ops.StrategyAI Agency Software vs Hiring: Which One ScalesShould you hire another account manager or run on AI agency software? A direct comparison of cost, speed, and what actually scales as you add clients.StrategyThe First Upsell to Add After Your Core RetainerThe first agency upsell should deepen the retainer, not distract from it. Here is how to sequence upsells so each one raises retention and margin.StrategyFree POC vs Paid Pilot for Enterprise AIShould you offer a free proof of concept or a paid pilot to enterprise AI buyers? Charge for the pilot. Here is why a paid pilot converts and a free POC stalls.StrategyFor Local Business, Google Business Profile Is the FunnelFor most local businesses, the Google Business Profile is the whole funnel. Here is why it beats your website and how to make it convert.StrategyHow to Pass a Security Questionnaire Before You Have SOC 2You can pass an enterprise security questionnaire before SOC 2 by documenting real compensating controls and answering honestly instead of leaving fields blank.StrategyPerformance-Based Agency Pricing: When It WorksPerformance-based agency pricing sounds fair but often backfires. Here is when pay-for-results pricing works, when it burns you, and how to structure it safely.StrategyWhy PI Clients Fire Firms Over Communication, Not OutcomesPersonal injury clients leave firms because of silence, not results. Here is why PI client communication drives retention and how to fix the gaps.StrategyWho Pays for the Internal Platform in a PortfolioWho pays for the internal platform when it serves twenty products? The first product carries it, and every product after that pays almost nothing. Here is the math.StrategyClear Samples Before You Release, Not AfterClearing a sample after a song takes off is the most expensive mistake in music. Here is why you clear samples before you release, and how to track it.StrategyWhy Content Ops Breaks When You Hit Ten PeopleContent ops that worked at three people breaks around ten. The informal system stops scaling and the drift begins. Here is why, and what to put in its place.