Writing · Nº 041065 essays
The writing
Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
300 essays found · Page 2 of 25
Clear filtersStrategyBuild Content Ops In-House or Outsource It?Should you build content ops in-house or outsource it to an agency? A clear decision framework based on what content actually is to your business.StrategyDo You Need a Penetration Test to Sell to Enterprise?A penetration test report is often a faster, cheaper enterprise credential than SOC 2. Here is when you need a pentest to sell and what buyers actually want from it.StrategyThe Business Platform a Catering and Events Company NeedsCatering and events companies lose money between the quote and the day-of. One business platform ties proposal, deposit, logistics, and final invoice.StrategyCoaching vs Self-Assessment: Which Moves the NeedleCoaching and self-assessment solve different problems at very different costs. Here is how to decide which one you actually need, and when to combine them.StrategyHow to Position a Brand in a Crowded MarketPositioning a brand in a crowded market means picking a fight you can win, not adding more features. Here is how to find a position that actually holds.StrategyWhat Wrongful Death Cases Need That Auto Cases Don'tWrongful death cases add heirs, estates, and probate to a PI file. Here is what wrongful death intake and case management need beyond a standard injury case.StrategyAgency OS vs Building Your Own on AirtableBuilding your agency system on Airtable feels cheap and flexible until you become its maintainer. Here is the real cost of DIY vs a purpose-built agency OS.StrategyPrint on Demand vs Bulk Merch for Independent ArtistsPrint on demand or a bulk merch run? Here is how independent artists decide between the two based on demand, margin, and the risk you can actually carry.StrategyShould Users See the Prompt in an AI Product?Exposing the prompt lets power users steer the model, but it leaks your work and confuses most people. When to show, hide, or expose the prompt in an AI-native product.StrategyAI Native Beats AI Bolted OnProducts where the model is the mechanism will outcompete products that staple AI onto an existing workflow. A competitive prediction, not a definition.StrategyAI Video vs Hiring a Videographer for Small BusinessAI video vs hiring a videographer for a small business is not either-or. AI wins on volume and iteration; a videographer wins on signature moments. Here is the split.StrategyWhere the Moat Lives in an AI-Native ProductThe moat in an AI-native product is not the model. Where defensibility actually comes from: workflow lock-in, proprietary data, and the trust layer competitors cannot copy.