Writing · Nº 041065 essays
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Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
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Clear filtersStrategyYou Don't Need a Sales Team to Close Enterprise DealsThe myth that closing enterprise requires a sales team is wrong. A founder who owns the assurance work can close enterprise deals solo. Here is how.StrategyHow to Evaluate a Modern Marketing AgencyA checklist for evaluating a modern marketing agency: look for a system, accountability to outcomes, and real tooling, not a timesheet with an AI sticker on it.StrategyThe Real Switching Cost of Changing Business PlatformsThe switching cost of a new business platform is not the subscription. It is data, retraining, and the messy weeks. Here is how to estimate it.StrategyWhat Brands Actually Want From an Artist PartnershipBrands do not buy follower count in an artist partnership. They buy trust and a defined audience. Here is what brands actually want, so you can pitch the right thing.StrategyEvery Vendor Needs an Exit Plan Before You Depend on ItA vendor exit plan is the switching cost you can actually pay. Here is how to build one before you depend on a host, and why data portability comes first.StrategyAre Prediction Markets Just Gambling? No, and Here Is WhyPrediction markets look like gambling but function as an information tool. The payout is a byproduct of price discovery, not the point. Here is the real difference.StrategyWhy Trucking Accident Cases Break Generic SoftwareTrucking accident cases have multiple defendants, federal records, and a spoliation race. Here is why generic PI case software fails on commercial truck files.StrategyTurn a Live Show Into a Month of ContentOne live show can feed weeks of posts, clips, and audience growth. Here is how to plan a gig so it becomes content and captures fans, not just a single night.StrategyWhen to Build Shared Infrastructure (and When Not To)A decision checklist for when to build shared infrastructure versus copy per project, based on ship frequency, overlap, and the maintenance tax you can carry.StrategyHow to Position a Vertical Agency Around One IndustryPositioning a vertical agency around one industry beats generalist marketing. Here is how to pick a vertical, build depth, and price against real domain knowledge.StrategyPI Case Software: What a Solo Firm Needs vs a Large FirmA solo PI attorney and a 20-lawyer firm need different things from case software. Here is how PI case management requirements differ by firm size.StrategyHow to Structure SLA Credits Without Killing MarginEnterprise buyers want SLA credits when your AI product misses uptime. Here is how to structure service credits that satisfy buyers without torching your margin.