Writing · Nº 041065 essays
The writing
Ideas from inside the work. Explore technology, entrepreneurship, and the practice of building things that last.
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Clear filtersStrategyFilevine vs Litify vs AI-Native PI SoftwareFilevine, Litify, and AI-native PI software solve different problems. Here is an honest comparison of how each handles personal injury case management.StrategyHow to Build a Demand Generation EngineA demand generation engine turns attention into pipeline on repeat. Here is how to build one: offer, channels, content, and tracking that compounds over time.StrategyThe Liability Cap Fight in Every AI Vendor ContractThe liability cap is the most negotiated term in an AI vendor contract. Here is how to cap liability at fees, carve out the right exceptions, and not give the deal away.StrategyHow Big Does Your Team Need to Be for an All-in-One Platform?What team size makes an all-in-one business platform pay off? The threshold is about handoffs between people, not headcount. Here is how to find yours.StrategyWhich Feature to Put AI In First When RetrofittingRetrofitting AI into an existing product? Do not start with the flashiest feature. How to pick the first AI feature by value, tolerance for error, and data you already have.StrategyConsolidation vs Integration for Your Business ToolsConsolidation vs integration: integrating tools syncs copies, consolidating makes one record. Why consolidation removes the seams that integration only patches.StrategyLiquid Democracy: Vote Delegation That WorksLiquid democracy lets voters delegate their vote to someone they trust and take it back anytime. Here is how vote delegation fixes low turnout without central control.StrategyRebrand vs Refresh: Which One Do You NeedRebrand vs brand refresh is a strategy question, not a design one. Here is how to tell whether you need a full rebrand or just a refresh, and what each fixes.StrategyHow to Set Pilot Success Criteria Enterprise Buyers TrustA pilot without written success criteria never converts. Here is how to set pilot success criteria enterprise AI buyers trust, so the pilot ends in a decision, not drift.StrategySingles vs Album: Which Builds an Audience FasterFor an independent artist building an audience, a run of singles usually beats an album. Here is the singles vs album tradeoff and when each one is right.StrategyWhat a Code Audit Cannot Tell YouA code audit reads the code, not the team, the roadmap, or the business. Here is what a code audit cannot tell you, and why buyers over-trust it anyway.StrategyWhen Not to Use AI Video (and Shoot Instead)An honest look at when not to use AI video: testimonials, exact products, real places, and high-trust moments where a real shoot still beats anything generated.